You have heard about press releases, we know it, but you fail to understand why they are important and how they can help your business. Well, this piece of content has been written for people like you, who want to know the incredible benefits of PRs.

#1 – Get The Exposure You Need:

We all know that the internet has a great power, but it’s also quite crowded. If you want to bring it a good level of exposure and make it better, then you should consider getting a press release for it. It’s highly recommended. Because it’s one of the best ways to bring your business plenty of exposure, and of the good kind of course.

If you want more people to know your business, then a sure way to do it is by getting a good Press Release. For real, it’s going to give your business quite a boost in popularity.

A business needs to start off the right way, and this service will bring you the spark of popularity your business craves for. It’s really as simple and practical as that.

#2 – Build Authority:

If you want to make your business look legit and reputable, then if you decide to buy Press Releases for it, the we can guarantee you that you will give a pretty good image in front of your clients. That’s it. If you really want to make your business be seem as an authority and a highly reputable company, then here you have the way to make it possible and doable.

And another thing we have to mention is that this will make you look as an authority to the robots, and yes, we are talking about search engines. You will be seen as a legit business to them, and therefore, you will have a higher influx of highly targeted traffic.

#3 – Fight Back Attacks:

If you want to fight back attacks from negative press, then you can always hire someone to write and syndicate a PR. This is a pretty effective technique to make your business look reputable and protect all of its reputation.

It’s common these days to receive negative press from some competitors, hence, you must be ready to punch back and defend your company, and PRs are going to come in handy for this purpose.

Bad press is a common thing, but with PRs you can fight back and defend your reputation. So just do it and use PRs.

#4 – Publicize New Services and Products:

If you want to tell to the rest of the world of your new product or service, then PRs will help you pretty much with this aspect. You just need to choose a service which can publicize your press release to many networks, as many as possible. You need to look for that.

Every single time you release a new service or product, you should get a PR for it. Because it allows you to communicate your audience about it.

 

Do you want to learn how you can write ground-breaking press releases? Then you MUST read this article, which is going to share with you powerful tips which will take your skills writing PRs from zero to hero.

Pretty cool, right? If you think the same, then this article is all you need to master your skills and become a real pro writing PRs. Just come with us and discover how you can do it.

The 6 Steps You Have to Follow:

All you have to do right now is to follow these excellent 6 steps which are going to take you from zero to hero!

Step Number 1:

You must write the lead. In simple words: It’s the first sentence which grabs the reader’s attention. Then you can use the following 2 sentences to expand your idea cultivated in the lead. It’s important to use something concise yet catchy at the same time.

Step Number 2:

The PR Body. It must be full of facts and be straight to the point. Don’t use large sentences, rather use shorter yet concise ones.

It should always start with the date and city. Remember this as it’s pretty important. Try to describe the product or service in the best way possible. Go straight to the point without leaving the most important facts apart. That’s how you do it.

Step Number 3:

Answering the most important questions:

  • Who?
  • What?
  • When?
  • Where?
  • Why?
  • How?

Try to answer all of these question when writing your PR. If you want to make it look pretty neat and professional, then it’s vital for you to answer these questions in the developing of the content.

Step Number 4:

You have to talk about your company. Be as detailed as possible please. Use a paragraph to describe your company in a detailed yet concise way. That’s the way to go.

Step Number 5:

Always add contact information: Phone number, email, contact name, etc. And of course, always include a link to your own website and the different pages in it that can support your claims and news in the PR.

Step Number 6:

You must finish your press release, or better put marking its end, by placing three # symbols at the bottom of the PR. These symbols must be placed directly under the last line. Remember it, as it’s a standard.

Tying it All Together:

So here you have the steps you have to follow in order to create an excellent press release. With the pass of the time and continuous practice you will obtain even better results.

You need to follow these guidelines, but make sure to exploit your creativity at its best. You need to use all of your creative power in order to create a ground-breaking PR.

If you had any doubt regarding this matter, feel free to leave it. And now it’s your turn to put all of this into practice and craft that perfect PR for your business.

To explain the ACA, we have to begin with a simple question:

Why health insurance companies did not cover preexisting conditions?

The two main issue with health care coverage pre-ACA was simple: first, health care coverage was expensive. Second, health insurance companies did not cover patients with preexisting conditions.

Both issues seem to be unrelated, but they are not. Insurance companies basically work by pooling risk: they have X amount of clients paying premiums that barely need health care, and a tiny percentage of clients that need a lot of it. The premiums of the healthy are used to cover the bills of the sick. We sign up for insurance mostly because we really don´t know if we are going to be sick or not; we pay a little now just to lower the risk of being hit with huge bills later.

Patients with preexisting conditions, however, are different: for an insurer point of view, they are people that have a much higher risk of needing health care. That is, they are always more expensive to cover, so insurance companies try to avoid them. They want their risk pool to be balanced, with a small percentage of sick people and a big group of healthy-premium payers to cover their bills. If you are unlucky and had an accident, illness or chronic condition around, tough luck.

A health care system that excludes former cancer patients, people with HIV or diabetes, however, is obviously unfair. It is no one´s fault to get ill; the government should not allow this to happen. Let´s say that legislators reacted and decided to ban insurance companies from denying insurance to patients with preexisting conditions, trying to right this wrong. This is one of the founding stones of the ACA, and one of the most important features of the law. What would happen?

For starters, no one will get health insurance. If you are healthy and you know that you can sign up for a plan the moment you get sick, why should you pay monthly premiums? Everyone will wait until they get sick before signing up for coverage, leaving the insurers with a risk pool full of sick people. Only people that really need insurance will get it, so the premiums will skyrocket. An insurance dead spiral that will leave everyone without coverage.

To prevent that from happening, the ACA uses a pretty simple, straightforward solution: the individual mandate.

The individual mandate

In a world with preexisting condition coverage, every one has a very strong incentive to free ride: remain insurance free, and hope someone else is paying the bills. The individual mandate strives to avoid that: to make sure that no one is shirking his responsibility by not paying into the system until they get sick, the government mandates everyone to get insurance, or pay a penalty.

Although the individual mandate is the most unpopular piece of the ACA it is by far its most important component, as it enables the rest of the law to work. If everyone must have insurance coverage, no matter their health, the risk pool will have a good mix of sick and healthy individuals, making risk sharing through insurance possible. The penalty works like a tax on free riding: for those that don´t feel like participating in the system, they at least have to cover the risk of them falling ill and applying for insurance when they need it.

The individual mandate also plays a role in enabling the ACA to use community rating: insurers can not charge higher premium to women, and have limits on how much extra they can charge by age. Insurers prefer to attract young people to their rolls, as they get ill less often. The individual mandate essentially forces the young and healthy to the risk pool, enabling the ACA to keep premiums for seniors lower.

We are mandating coverage, then, to make sure that people that are too old or too sick to get health coverage have access at the same price as the rest of the population. What we haven´t yet resolved, however, is access to those that are simply too poor to afford insurance, and can not pay for coverage, even with these regulations in place.

Fortunately, the ACA has a solution for this issue: subsidies.

Medicaid expansion and tax credits

The ACA mandates the purchase of health insurance coverage. Its designers, fortunately, understood that not everyone can pay for it right away, so the legislation includes an extensive system of subsidies and supports for those that need them.

First, Medicaid eligibility is greatly expanded: anyone under 138% of the Federal Poverty Line will be eligible for the program in the states that choose to embrace the expansion. In practice this means than liberal-leaning states like Connecticut will be able to enroll tens of thousands of people in health insurance, with the costs being covered by the Federal government.

For those above the threshold, the ACA includes additional support in the form of tax credits to purchase private insurance. Any family or individual between 138 and 400% of the Federal Poverty Line (note that 400% FPL is above the median income in the US, so this subsidies do cover a lot of people) will be able to claim these subsidies, calculated on a sliding scale.This means that for many working families purchasing insurance in the open market the ACA will cover most of the premiums, making coverage affordable.

The structure of the law is, in fact, remarkably simple: we want to cover preexisting conditions, so we need an individual mandate. If we force everyone to have insurance, we need to help low income families comply by subsidizing it. This is the ACA in a nutshell.

Odds and ends: exchanges, employee mandate, small business credits

Some final details worth pointing out. All of the above is only immediately relevant for the currently uninsured or for those getting health insurance in the private market, and not through their employer. The health insurance exchanges / market places like Access Health CT focus on those groups. The exchange is essentially a central hub for people that are not covered by their employers to compare private insurance plans and get their tax credits automatically.

The ACA has two additional features for the the employer-based system: first, large business are mandated to provide health insurance to their full time workers, or they will have to pay a penalty. Second, small businesses that offer health coverage will get a tax credit. The employer mandate as it stands in the law is notoriously clumsy, and it has been delayed for a year. Small businesses will also be able to purchase insurance through a dedicated exchange/market place, but its roll out has been delayed until November.

All in all, The exchanges get rolling tomorrow; the tax credits, individual mandate, tax credits and Medicaid expansion kick in January 1st. It is a good law: simple, elegant and conservative in the best way possible, not trying to fix what is not broken. The country will be better off with it. Tomorrow is a big day.

In 2011, during the (dreadful) debt ceiling negotiations, the White House and congressional republicans reached an odd agreement. In exchange of not destroying the full faith and credit of the United States and blowing up the world economy, Congress created a super committee that was going to devise a deficit reduction plan. To force the committee to reach some sort of deal, the agreement included a poison pill: if there was no deal, the legislation would trigger a fiscal doomsday machine with brutal, irrational, across the board spending cuts that should have been unacceptable to all parties, starting January 2nd, 2013. The sequester.

Congress being Congress, the super committee met, argued and discussed, but never managed to reach an agreement. Republicans wanted a deal that was all budget cuts, Democrats wanted some revenue, negotiations went nowhere fast, and both parties decided to settle the conflict the old fashioned way, in an US presidential election. That was the theory, at least; as usual, Congress ended in a stalemate in December, postponing the cuts until March 1st – that is, this Friday. And this time it seems that the sequester will go into effect, in full force.

The big problem, in this case, is that the sequester is a terrible policy idea. Congress tried to make them the automatic cuts really unpalatable, and for once they made a really good job at it. The sequester essentially is more that one trillion dollars in budget cuts in ten years using the bluntest instrument possible: cutting a fixed percentage of spending across government, without giving any consideration on what to preserve or how.

This is bad for two reasons. Although the sequester excludes several key anti-poverty program and entitlements (SNAP, Medicaid and Social Security are not cut, for instance) and half of the cuts fall on the (bloated) defense budget,  a significant portion of the cuts do fall on low income children and families. To be more specific, in 2013 we would see cuts on programs like WIC, emergency unemployment benefits, community health centers or the social services block grant. The sequester will also bring cuts to education funding, work-study jobs, Head Start, child care or even nutrition assistance for seniors. The White House has released a detailed breakdown of the effects of the sequester in Connecticut, and the numbers are pretty grim, even with SNAP or Medicaid excluded.

Besides the specifics, the spending cuts coming from the sequester will create a substantial drag on the economy. Unemployment will go up; Stephen Fuller from George Mason University has estimated that up to 2.14 million jobs could be lost. Other analysts have produced lower job lost estimates, but the impact would be substantial.

The combined fiscal tightening will also slow down the economy. The Congressional Budget Office has estimated that the sequester alone will reduce GDP growth by 0.6%, on top of the 0.9% drag derived from the rest of deficit reduction in the public sector and the payroll tax increase.

To put it mildly, slashing Federal spending at random in the midst of a very slow, tentative economic recovery is a stupid idea. The fact that those cuts come from a specially convoluted budget agreement that was never supposed to take place in the first place makes it even worse. The sequester is, like the debt ceiling, a debt crisis that should have never happened; it is pretty astounding that Congress is actively choosing not to reverse an exceptionally bad policy like this, but that is what we are about to see.

There are two ways out of this mess. Even acknowledging the need for deficit reduction (a worthy goal on the medium term, but not something that should be a priority right now) the best things Congress could do is just get rid of the budget cuts right now, and move budget discussions further down the road. If Congress wanted to do deficit reduction right now, they should replace the sequester with a balanced mix of additional revenue and more targeted, less arbitrary spending cuts. The defense budget probably needs to be trimmed, for instance; but cuts to vital services (from the FAA to the FBI) does not. Offsetting those cuts with new revenue closing tax loopholes and inefficient exemptions would greatly decrease the adverse macroeconomic effects of the sequester while still improving the fiscal situation (that, we insist, it is not as dire as some say it is) in the long term.

The roadblock, of course, is the Republican House majority, who oppose both ideas and prefer the sequester to either idea, or a budget deal with no new revenue whatsoever. Not that this is surprising, really, but it is still important to keep in mind.